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An Introduction to Tag and Ping

Wednesday, August 02, 2006

Website owners know it is very important to have a good ranking with all the major search engines, but this ranking can be difficult, and expensive, to obtain. It needs expertise and lots of time of the web master. Where search engine optimization is such a voluminous task there is a much better way, to drive traffic to your site, and it does not rely on the search engines. Tagging is a great way of doing so. Not only does it drive traffic and it finds targeted visitors, and the good part is it does not rely on search engines.

What is Tagging?
A tag is like a subject or category. This page shows the most popular tags, starting with the ones that are hottest today. The bigger the text, the more active that tag is.

For example
A webpage hosted on a web server or blog server which supports tagging, might have the tags Baseball, News, Tickets, Internet Marketing (tags can be more than one word), and Discounts. Anyone can instantly tell the purpose of the page by quickly going through the list of tags. Typically, there would be a list of tags on that page, with each tag displayed as a web link leading to an index page listing all web pages under that particular tag. This will allow a reader to quickly find all pages which have been associated with the term Tickets.

Many new social networking sites have changed the nature of the internet. Using these kinds of bookmarking sites is a great way to maximize traffic, but it is important to know how to use these sites to their maximum benefit. If you simply tag blog posts without a
strategy you will not be able to obtain the exposure and the targeted traffic you are aiming for, so it is important to carefully research the subject before getting started.

You have to fully understand the working of sites like Flickr, Technorati and Del.icio.us, how the search engines work and a careful analysis of the results obtained in a couple of test blog posts. A thorough analysis will likely lead you to the conclusion that
tagging is a powerful tool indeed.

Social bookmarking is simply a way for users to store a list of their bookmarks, or
favorite site, online. In order to understand the power of tagging it is important to
understand the concept of social bookmarking. However, there are no semantics of what a tag is and how should it be placed. For example a tag Apple, might refer to the fruit, Apple Computer, the Beatles' music label, or Gwyneth Paltrow's baby.Tag clouds can help with it.

A tag cloud (more traditionally known as a weighted list in the field of visual design) is a visual depiction of content tags used on a website. Often, more frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical. Thus both finding a tag by alphabet and by popularity is possible. Selecting a single tag within a tag cloud will generally lead to a collection of items that are associated with that tag. However, you have no source course to add into your website to add Tag Cloud.

The first widely known tag cloud appeared on Flickr, the photo sharing site. That implementation was based on Jim Flanagan's Search Referral Zeitgeist, a visualization of web site referrers. Tag clouds have also been popularised by Technorati, among others.


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Divya Uttam

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posted by Divya Uttam, 12:09 AM

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