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5 basic rules of Blogging

Sunday, March 02, 2008

Blogging is not just about writing posts it also involves driving targeted audience (people who are interested in what you write), to your blog. This traffic then has to be guided through the blogging funnel i.e. it has to be engaged, well informed and more than satisfied, only then it becomes your lifetime fan following.

Traffic + Blogging Funnel= Fan following

Keeping this formula in your mind will help you in your blogging because you will realize that you not only have to generate traffic, but also turn those visitors into fans.

Furthermore, here are 5 basic rules to follow when aplying this formula. These rules are relevant to all forms of blogging but are especially important for the new bloggers who can put in lots of effort without moving in the right direction and can become easily discouraged.

1. All Blogging involves RISK.

I expect all your eyes fixed on this one. This may not be a direct financial or physical risk, but will be equivalent if you’re a serious blogger. Its obvious if you blog, you will attract attention and for good. Whatever you write and how you potray stuff, defines your online character.

Apart from the risk of forming a negative public image, or losing your job because you said something that annoyed your boss, you may also risk your private life to strangers. Think twice before you write your heart out.

2. Start with default templates first.

If you have just entered blogging field or looking forward to(without much HTML knowledge), my sincere advice is to start with a default template provided by the blogging, you are using. This will help in getting your blog more organised and you will be able to concentrate on the writing part of it.

Once you get accustomed to the blogging world, customize your template. Your blog should look personalized and not like everyone else’s.

3. Be Consistent.

Successful bloggers write something in their each post that takes them a little forward in the relationship with their readers. And do not do a vanishing act like I did- being out of scene for two months without informing your readers- sorry for it :(. Being consistent in writing good posts and then writing at all will always help you gain more popularity and yes, ofcourse traffic.

4. Diversify

Writing about one topic may soon leave you with nothing to write at the end. Spread yourself over your niche- If you write about golf playing tips, talk about golf accessories and recent golf events or try to get interview of some local golf stars.

5. Learn how to write effective copy.

The skill that will make or break in you in your blogging. It is really important learn how to write effective headlines. There is a ton of good information online that is free regarding copywriting, just do a google search.

I have seen very simple changes that increase the productivity of blogs. It’s not only amazing, but also a lot of fun! Blogging takes work. You simply cannot get something for nothing. So take action and do not be afraid to change.
posted by Divya Uttam, 12:07 PM | link | 18 comments |