Monday, August 07, 2006
• Online optimization
• Offline optimization
Online optimization is where we take care of the designing part of the page that would include the header tags, meta tags, title tag and various other things like keyword density and your content.
Content Optimization- Content is the king online and everybody knows about it. A page must have lots of content for being listed by search engines. It is stated that a page should have between 500 and 800 words of quality, unique content. It should be divided into 3 to 5 paragraphs with different and dedicated to the paragraph headlines. As for the keywords, they should appear at least once in first phrase of the first paragraph with other two elsewhere in the same; thrice in last paragraph(once in the last phrase); and twice in every middle paragraph.
The keyword density must be somewhere between 2% to 8%, but its always better to have 4%-5%. The keyword density formula can be written as D=KW/TW
KW= No. of Keywords
TW= No. of Total words
Header Tags- The most important header tags are H1 and H2. The main header tag is H1 which is used only once a page. It should appear on the top left corner of the page and should include the main keyword at least once and maximum twice (keeping in mind that the sentence formed is meaningful and as short as possible so that you do not confuse your human visitors and search engines regard you as a spam).
The second header tag is H2. This must lead any of paragraphs and should contain the main idea of that para. At least 50% should have your keyword in them. This should form longer sentence including various words as compared to H1.
Title Tags- The title tag is inserted in the HEAD area of the web page.
Normally people tend to use only two common titles that are-‘Welcome to our site’ and ‘Company Name’. But both of them are wrong titles as they do not contain any information of what is your site all about and search engines got to know it before they rank your site higher.
Things that should be remembered before writing the Title tag-
• A correct title should contain only your keyword.
• More than two keywords should be combined if possible, (for ex. Successful Weight Loss and Weight Loss Stories should be written as Successful Weight Loss Stories).
• Always replace “and” with “|”
• Try to use the minimum no. of words in the Title
Bolding, Italicizing, Underlining, Strengthening-
The place where our keywords need more importance they should be bolded, italicized, underlined or strengthened. But there is a point that should be ALWAYS kept in mind, do not use each of these effects more than one time in the text otherwise your site can be considered a spam. So, apparently you have four places to do so. If you cannot find that many places where your keywords should be emphasized two effects can be used together, such as bold or strong with italic and underlined with any of the rest three.
Just keep in mind that it is very essential that your content is interesting and friendly for your visitors. Even though search engine can bring potential customers and sales only occur when you put across the right message. SEO is good but the ultimate goal is to sell product and earn cash, so your priorities are your customers and not search engine spiders…..