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Three Sutras of Blogging

Wednesday, December 24, 2008

Think Beyond Optimization

Define Objectives: Plan effectively, develop your funnel, be motivated.

Million of blogs take birth and die. This is because bloggers do not define their objectives properly. After the initial push, they find other priorities, and interests.

Blog is not about posting articles. Sometimes a well researched post and thoughtful content may not be enough to make the blog successful. The need is to define the very reason of the existence of the blog, and communicating with your readers.

Blog don't Splog

One can splog for various reasons- for earning money, for bringing search engine traffic or for building backlinks. Whatever your reason be, do NOT do it.

If your objective is to make money, sell your product/service or you want to sell affiliate products, a blog cannot be your online store. Internet is great direct selling machine, but unfortunately Blog is NOT. Blogging is not a sales channel but a marketing one. Most successful blogs which are monetized are done essentially from advertisement.

To do this you need to work to get articles (truth actually need not to be very original, but need to be very you)

If you want get traffic or build backlinks, there are ethical ways to do it. You will be able to find lots of articles online to follow. Any splogging in the long run do not benefit anyways.

Understand SEO vs Social Media

As one of the very popular posts of this Blog on Search Engine Domination, things eventually came true. SEO is good if you can dominate in search engine rankings on popular and on demand keywords. You have a great inflow of targeted traffic. But if not SMO can help you out.

As Rohit Bhargava said “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”

It helps you increase linkability and helps your content flow to the people interested. If you are interested to know the rules of SMO, please go through “5 Rules of SMO”.
posted by Divya Uttam, 10:31 PM


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