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Blogging- The wrong perspective…

Sunday, June 22, 2008

Blogging for several years have seen a high growth and now over 90 million blogs are registered with Technorati, but what is so depressing is that about 83% of these blogs are dying a slow death, or are already in their graves (not updated in past 90 days). A more astonishing number is projected by Gartner which estimated that there are more than 200 million former bloggers who have ceased posting to their online diaries, creating an exponential rise in the amount of "dotsam" and "netsam" — that is to say, unwanted objects on the Web.

Why is blogging in such a pitiful state? Because bloggers who stop wearing this honourable tag, have got it all wrong since the beginning or got entangled in the middle. They started blogging with a wrong perspective or developed one somewhere in between...

The Broken Myths:

• I will earn enough to leave my Day job (Not every one gets lucky)
• I will get as famous as Problogger on Day One or even on Day 100.
• Just because it is easy setting up your own blog, everybody should blog.
• Posting does not take more than 10 minutes.
• Everybody will read my blog and leave a comment.
• It is the best way to pass time.
• My neighbours will improve if I rant about them on internet.

My one and only sugesstion: ONLY BLOG IF YOU REALLY LOVE TO BLOG and blog only about the thing you love in life. No one can keep on reproducing what has already been written.

Get your reason in place...

Well, the good news is that Blog readers continue to rise, this classic tech cycle of hype and maturity is good news for the remaining blogs. Those left standing are the influencers that attract audiences and advertisers.

And remember almost every blog goes through a bleak period, like this one right now, but then the author eventually picks up. A blog needs a constant push from the blogger to survive. So if you are in a position where you are procastinating whether you should or shouldn’t leave blogging- Relax, give yourself time to think. The answer will come to you...

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posted by Divya Uttam, 6:20 AM | link | 2 comments |


Local Search Engine Optimization

Friday, June 06, 2008

Local search engine optimization has been in talks lately. Many local and small business companies that are catering to their local clientèle find it hard to SEO for local markets despite targeting the best keywords. Appearing in Search result pages has been a gruesome task for new and local businesses, because with millions of companies competing for top 10 placements for their products and services, local search engine optimization provides a competitive advantage as well as allows consumers to conveniently shop locally as a result of using the web to locate the best deals.

Search engines do what they know the best and that is delivering most relevant results. So, when it comes to Local Search Engine Optimization, it uses a little more creativity. If you are a local pizza delivery shop it will be of less use appearing in world results of Pizza Delivery. If you own a big company and run local delivery offices it might sound useful to you to appear in local searches.

The crux of the matter here is SEO for local markets is only a small part of larger marketing exercises, with certain twists, to get exposure with local locations.

In a study performed by comScore Networks it was found that in 2007 local search grew at a rate of 24%, compared to 14% for general search. Today local search accounts for roughly 40% of all searches and at the current pace of growth local search will pass general search in the next few years, especially considering the increase of internet access on mobile devices. Local SEO is a way to appear in search results when someone types in “Chicago suburb Chartered Accountant” or “Ohama Shoes”.

By NOT focusing and targeting locally, you run the risk of missing out on a lot of great opportunities that just happen to be closer to home and may actually come with a lower cost of conversion. Why? Because its easy for people to trust someone who has closer proximity and is working from their town. It is human tendency to try and find links and relationships with everyone they meet. Users searching for local terms are more likely to convert than someone who figured you when searching for the term “Blogging”.

Search engines are getting smarter and have already started including local results if they find regional modifiers attached to it. Opportunities for local search are growing by leaps and bounds.

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posted by Divya Uttam, 7:55 AM | link | 0 comments |