Daily Dose of Spam
Wednesday, August 22, 2007
Spam is anything that tries to manipulate the user for ones own benefits. Spamming being economically viable and take lesser efforts, lull people in doing so.
Spam exists in places where there is a possibility of monetary gain or other benefits like appearing in Search Engine results. Spam’s existence lies in the abundance of it. Interestingly enough we all receive our Daily Dose of Spam whether in terms of Unsolicited mail, messages or advertisements. Generally all will offer you something to purchase, sometimes even such solutions that are freely available. Internet users need to be more aware of using such links. Systems need to be developed where spammers should be automatically dropped.
People tend to spam competitor’s sites to get them more negative rankings from search engines or even to get them banned. Google Bowling is a term that appeared in Forbes lists in "The Saboteurs of Search". It deals with framing of Competitors site to appear in Google’s Spam radars. Google would drop the ranking of the targeted site once it is convinced of the spamming issues. It can be done by generating many links to the targeted site, at one time, from bad neighbours, using special software. Anchor text used in such cases is always the same. That completes the whole spam circle and the guilty is either gets penalised in SERPs or totally dropped from Google results.
Recent News from BBC says that Job Site Monster.com suffered a massive Trojan attack using stolen log-in information. Security firm Symantec said the program was used to gather names, email addresses, home addresses and phone numbers, and could be used to send phishing and spam emails. The security firm said: "This remote server held over 1.6 million entries with personal information belonging to several hundred thousands candidates, mainly based in the
Can we Stop Spam?
With Spam taking such serious turns, each individual should be responsible to report spam to concerned authorities of the system they are using. We at Blogging to Fame have given the facility to individual profile owners to report message spam, and also encourage users to inform us of plagiarism and other related issues. A rating system is thus started to actually come up with quality ratings, which would affect overall ranking of the blogger.
Spam can only be reduced with each internet user awakens to such issues and do not knowingly or unknowingly encourage spam. Service providers will have to provide their users with facility of reporting spam. One common example of it is email service providers. Usage of technology filters (think of how Gmail filters spam) and banning of spammers may pose some help. But Human intervention is necessary at all stages- That is You and me.
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