Design is to attract, Usability is to engage- Part 3
Sunday, March 18, 2007
13. State clearly even if you have to repeat things- You get new visitors daily, and which ever post they might be landing on would be presented to them for the first time. Many people think that they should not repeat what they have already written about, without realizing that their first time visitors have not read any piece of their work before. If relevant speak again of the important points, and provide necessary links to the posts where the topic of your post is discussed before. This way even you would decrease the monotony from your posts and still your first time visitors would not feel that you have missed specific points.
14. Bullets and numbered Lists- Like paragraphs, bullets and numbered lists help you to give a clear presentation. It will also help you gain attention of skimmers and jumpers. It removes monotony from the post, giving it an organized look, as well. This will also save time of your users and they will thank you for it.
15. Home page linking and other Links- More often than not, most of the traffic lands on interior pages rather than the home page which makes a link to your homepage an absolute necessity on every page whether you have a blog or a website.
Other Links included in you posts whether internal or outbound should say where they go. Will you Like to Click here and Here without knowing where you’ll go. Providing a brief information where they lead to or a link title will be of help to your visitors and will inform them where they are headed to. This will help you make your visitors click where you want them to click. Have you ever heard about a Fear of unknown. This is it.
16. Make it easy to Subscribe- Essential part of your return traffic should consists of your subscriber traffic. How effective your blog is equally proportional to how many people want to read it on a regular basis. These are who subscribe your feed, and because subscribers are such an important part of blogging success, you need to make it easy for users to sign up. Offer both email and RSS options. Services like Feedburner help make you make your feed compatible to both RSS and Atom Aggregators.
17. Browser Compatibility- One thing that people often forget while personalizing their blog design is to check the appearance on different browsers. What may look right on Firefox may not look the same in Internet Explorer. The placement of widgets specially can cause blunders.
Get into the shoes of your reader and evaluate it. If you want, taking your friend's help is also a good option. Improve your reader's expereince and make your blog sticky.
Design is to Attract, Usability is to Engage-Part 2
Design is to Attract, Usability is to Engage- Part I
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