Optimizing blog by developing keyword relevance-II
Thursday, November 09, 2006
The first line has always been difficult for me to write, so please excuse me for it. We were talking about how your blog design should be and how should you analyze your keywords. It is not always possible to write directly on a certain keyword. It can hamper your quality and that is not we are supposed to do. In direct terms, do not try to include keywords unnecessarily. So, what is the keyword relevance buzz all about? Its not about stuffing keywords for sure.
If you are being a nice boy/girl and doing your homework regularly which I gave you in “7 Truths for increasing your blog's social likebility! “, you would have gone through a lot of blogs by now. Whoa! Am I talking like a teacher here. Anyways, if you are doing it, and read a few posts sincerely, you would have noticed the posts that have a personal touch and quality of writing blended together in appropriate proportions are more fun to read. If I guess it right, by now you would have been a regular visitor to such blogs.
What is the best part of blogging? For me, it is when people come, read and comment on my posts. And, how will they come to me? Some through communities, some through directories and other resources, but a major chunk of traffic comes from search engines. With so many sites competing for the same keyword, keeping your blog keyword targeted helps you win the search engine game. The secret here is to make a cocktail of both the points I mentioned above. Keyword relevancy and your own personal charisma.
In earlier post we were talking about keyword analysis, where you need to search for keywords that are easy to achieve the 1st position for, in search engine result pages(SERPs). You got to do one more thing here. Search in and around keywords and for long tail keywords(long phrases, like “how to optimize blogging”). When searching for different keywords, make a list of all the keywords relevant to your primary keyword. Make sure that you include some of these while writing your posts. This will help to lay a foundation for your primary keyword and slowly building reputation, telling search engines about why your blog should be ranked well in highly searched keywords. The answer is simple, because you have developed keyword relevancy, which will bring highly targeted traffic which is easily convertible. People searching for long tail keywords are less in number but are more convertible. Their search is specific and ranking good for such keywords help monetize your blog.
Now, we will discuss our remaining elements:-
3. Title of the blog- What is your blog called? Is it by your company name or your own name? How long is it? Title is something that is noticed by both the search engine and your visitor. Having your Company name or your own name is good but it is not of interest to either of the two, if particularly they are not searching for it. You can include it if you want to but use it only at the end of the title, but firstly it should have your primary keyword. It is very necessary that your blog title conveys the reason for the existence of your blog, what is it all about. A short and crisp message can hypnotize visitors to read your posts.
4. Post Titles- While choosing your posts’ title it is essential to include your keywords in it. It should be attractive and curious enough to make your visitor read your post. Writing attractive and keyword relevant titles are harder to write but as they say hard work always pays. When a person searches for certain term search engines tend to look in the post titles and your post is displayed easily. Using long tail keywords as your post titles can be of certain help. Post titles are as important as good headlines.
What length should be your post’s title?
“It is like girl’s skirt, long enough to cover the subject and short enough to create interest”.
I think that answers it the best.
5. Keyword density- It means the ratio between your keyword and the total number of words in your post multiplied by 100. So now who will tell me what should be the keyword density of your page? Lets take it as a quiz. Common it’s a very simple question, answer me.
Happy Blogging to Fame!
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